Your business cards are an extension of your company, brand and what you represent. With this in mind, there are several factors to consider when designing your cards. Sometimes these simple networking tools can make a great impression on customers and clients before they get a chance to meet you in person. Their appearance can heighten the credibility of your business and create an image of professionalism.
However, a poorly crafted business card can kill business opportunities and reflect poorly on your company. Be sure you reflect on everything before going to print. If you don’t have your artwork, we now offer an Online Designer with various templates for our business card printing.
What to Include on Your Business Card
The names that are included on your business card design should typically be the most noticeable features. This should include the name of the businesses, or organization, the specific individual, along with their job title. The size and position of names should involve careful attention to gain the maximum effect. I.e. should the focus go to the name of the employee, or should the name of the company be the most prominent.
If your card has a physical location, then an address or mailing address should be on your business card. You could even add a map to the back of your card to give it a unique touch and make it simpler to find your business if most of your business is done in a physical location. If the company is solely online based, then this is not necessarily an important feature.
Order matters! If you have multiple numbers that are used for different purposes, the most direct line should be listed first. It is also a good idea to have the numbers separated by characters such as hyphens or periods to keep them readable. Be sure to have consistency with the style you choose and check the information for accuracy.
Web Presence and Email:
Your web presence is a critical component of your business and you want prospective customers to have the ability to contact and learn about you online. Including the company website is essential for an online business and is also a valuable move for any retail storefront. While social media handles are another way of connecting with your customers and letting them know that you are on top of new marketing strategies, your email address is also essential for a business card
Tagline or Description of Services:
A tagline or a unique value proposition of your business can communicate useful information for customers. You can also include a small list of products or services.
How to Design a Business Card
If you have a logo, then using it on your business cards can help you establish your company’s branding and provide customers with a memorable image to associate it with.
If your business revolves around selling a product or even several products, you can select a few of the best-selling items and feature them on your business card.
Although an array of bright colours may make your card stand out, it is not always the best route to take with a business card. Choosing complimentary colours that are appealing to the eye can add to the professional appearance of your card. Of course, it should be consistent with your logo, and company branding. We will soon be releasing a blog post on the psychology behind colours to go more in detail about this.
Readability and Decorative Elements:
When you choose the font size and style, you need to make sure that it will be easy to read once it is printed. This includes colour choice and the decorative elements on your card such as boxes and lines that can be used to separate information. Printing options can elevate your business card’s design by including Spot UV (spot gloss), Raised Foil, Akuafoil (Inline Foil) and others that can truly enhance your design.
We hope this useful information and effective design tips help your business card increase your networking prospects and build credibility for your company.